The designer Michael Sontag sees his own work as an entity — his production process as fluent. His fashion is detached from parameters such as seasons, trends and consumer ages.
The very light and elegant visual identity we designed for Michael Sontag underlines his approach of blurring common borders. The signet and logotype consist of individually designed glyphs and can be used differently on diverse types of media.
Christian Schwarzenberg’s atmospheric photography rounds up our identity to become a visual entity.