Kommunale Galerien Berlin

[ 2014 // Visual identity ++ Signage ]

The city of Berlin runs 30 communal galleries which created an impressive programme for Berlin Art Week 2014 repre­sen­ting themselves as important loca­tions for local as well as inter­nationally established artists.

We were asked to develop a visual language for the 30 different insti­tutions — each of which already has its own corpo­rate design. In order not to interfere with any of the existing identities we developed a strong, purely typo­graphic concept.  The variable logo-system can be individually adapted to each medium expressing diversity, openness, and flexibility.  The bold and specific use of typography gua­rantees great visibility and high recognition value.

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