GROSZ Restauraunt + L’OUI Pâtisserie

[ 2014 // Visual Identity ]

Visual Identity, naming, packaging, website and e-commerce for the Restaurant GROSZ and Pâtisserie L’OUI.

Café-Restaurant GROSZ and annexed Pâtisserie L’OUI are located on Berlin’s premier shopping boulevard, Kurfürstendamm Avenue. Both establishments put great emphasis on quality and tradition bringing back the flair of the 1920’s to West-Berlin.

Inspired by the iconic interior, we developed two separate identities that perfectly function harmonically next to each other while still leaving room for each locations individual visual elements.

The GROSZ identity is completely kept in anthracite and gold to maintain a very elegant, classy and noble impression. For L’OUI we developed a playful packaging concept with varying colours,  patterns, and frames.

Eps51_GROSZ_outside-view
Eps51_Grosz_CS_01
Eps51_Grosz_CS_03
Eps51_Grosz_LOUI_Logos
Eps51_Grosz_CS_06
Eps51_Grosz_CS_07
Eps51_Grosz_CS_08
Eps51_Grosz-Loui_Print-Overview
Eps51_Grosz_CS_09
Eps51_Grosz_CS_11
Eps51_Grosz_CS_12
Eps51_Grosz_CS_13
Eps51_Grosz_CS_15
Eps51_Grosz_CS_16_01
Eps51_Grosz_CS_16_02
Eps51_Grosz_CS_19
Eps51_Grosz_CS_20
Eps51_Grosz_CS_25
Eps51_Grosz_CS_26
Eps51_Grosz_CS_21
Eps51_loui_GIF
Eps51_Grosz_CS_23
Eps51_Grosz_CS_29
Eps51_Grosz_CS_31
Eps51_Grosz_CS_30
Eps51_Grosz_CS_24
Eps51_Grosz_CS_27
Eps51_Grosz_CS_28
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