Visual Identity, naming, packaging, website and e-commerce for the Restaurant GROSZ and Pâtisserie L’OUI.
Café-Restaurant GROSZ and annexed Pâtisserie L’OUI are located on Berlin’s premier shopping boulevard, Kurfürstendamm Avenue. Both establishments put great emphasis on quality and tradition bringing back the flair of the 1920’s to West-Berlin.
Inspired by the iconic interior, we developed two separate identities that perfectly function harmonically next to each other while still leaving room for each locations individual visual elements.
The GROSZ identity is completely kept in anthracite and gold to maintain a very elegant, classy and noble impression. For L’OUI we developed a playful packaging concept with varying colours, patterns, and frames.