Alwan338

[ 2014 // Visual Concept and Poster Series ]

The visual identity and poster series we designed for the Alwan338 Festival is based on three concep­tual approaches.

1. Foundations
We developed four bold pat­terns consisting of repeti­tive basic graphic elements aligned to a linear grid. The graphic elements serve as foundation /basis of the visual identity and form the connec­ting links between graphic and typographic compositions.

2. Bilingualism
Working with Arabic and Latin is an exceptional challenge as not only two different languages but two different scripts with opposite reading and writing direction confront each other. We approach each bi-scriptual project indi­vidually. For Alwan 338 we developed a typographic grid allowing us to simply flip the respective media by 180° in order to place the contents of the opposing languages. Both languages form each others foundations.

3. Alwan (Arabic for Colours)
White represents the presence of all colours, whereas black is an absence of colour. Obvious enough for us to keep our artwork black and white.

Photos by Sergio Miranda, Ahmed Buasally, Chris Lawrence

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