[2008 // visual identity]
Berlin based fashion designer Chris Holzinger has his emphasis on well-tailored ready-to-wear clothing that takes into account not only tradition, but also a healthy amount of creative exploration. His collections represent a clear aesthetic of clean modern lines and shapes.
We gave his visual identity just the same look and feel: Classic typography combined with bold photography. For his logotype we created a clean, straight sans-serif typeface with a twist: an old-German z.