Hang Holzinger

[2009 // outdoor advertisement]

Berlin based fashion designer Chris Holzinger asked us to come up with an idea promoting his showroom at Berlin Fashion Week 2009 where he exhibited his Spring/Summer 2010 collection: “Attract peoples’ attention – stay within a reasonable budget.”

We simply handprinted the title, place and date onto his old specimen and hung them 5–7 meters high all over Berlin Mitte. For this reason we developed a stencil version of Bodoni Bold Italic.